Sharing blog posts to a Facebook page instead of your personal profile

You can share from your blog to a Facebook page, instead of a profile, by switching to use the Facebook page before you carry out the share.

Sharing blog posts to Facebook

Facebook icon reflectionThere are several  tools that anyone who is reading your blog (including you) can use to share it on Facebook, provided you have implemented them.   They include Blogger-provided social sharing buttons, Facebooks' own like / recommend / send social plug-ins and share button and 3rd party tools (AddThis, ShareThis etc).

And in the most low tech-option of all, anyone can just copy your post's URL and manually paste it onto Facebook themselves.

But no matter what option is chosen, one thing stays the same:   the place in Facebook is the share or like goes to is controlled by how the person doing the sharing is logged in to Facebook.   It is not controlled by you, the blog-owner who is providing the share / like / etc button.  This is true even if you are sharing your own posts:  it's your Facebook settings that matter, not the settings in your blog.

Switch to a page so you can share to it:

If you want to share your own blog to a Facebook page instead of your personal account, then you need to have switched to use Facebook as that page before you do the share (or like / recommend etc).  
Doing this is quite easy, provided you are an administrator for the page:

1   Log in to Facebook.

2   Choose Use Facebook as Page from the Account menu (currently a drop-down in the top right corner ... it may move around in future).

3  Click Switch beside the name of the Page that you want to share to, from the list shown.   (There may not be a list if you are only an administrator on one page)

This will take you back to whatever Facebook screen you were on before.  However when you do anything (eg click Top News or Recent, post to someone'e Wall, etc), it looks like it was the Page, not your Profile, that did the action.

This means that you can share a blogger link in the usual way, and it will look like it was shared by the Page - and it will be shared to the Fans of the page, not to your personal Friends.

And if you are not an administrator?
If you're not an administrator for a Facebook Page, then you cannot switch to it.   You may be able to post to its wall, depending on the security settings that the administrator has entered - but you will need to share the blog (etc) manually.

Current limits and problems:

I'm 99% certain that you need to be logged in to Facebook  and reading the blog using the same browser (ie in two different tabs or windows) for this to work.

Also, at the moment, there is a problem with Facebook's own social plugins (the Like / Recommend / Send buttons, and at least some of the other badges):  when you are using Facebook as a page and looking at a website which has the Facebook plug-ins installed, then the wrong thing is shown.   For example, on Blogger-HAT I'm currently seeing
  • My Facebook profile picture instead of the Like / Send buttons above and below posts, and
  • A big Facebook logo instead of the Like badge for my page.
This means that I cannot use the Like/Send buttons to recommend new posts to my Page.  However the old-style Share button does still look and work correctly (I just tried it out on BloggerSentral, to be sure - see the result here).

For my own posts, I don't think this is much of a problem:  I'd rather do the sharing manually, so that I can customise the message to the section of my audience who follow my blog on Facebook rather than on Twitter or through RSS or using a follow-by-email subscription.   But it may be more of an issue if you want your readers to share your blog, and they would like to do it on their own Facebook Pages instead of their Facebook Profiles.    Lets hope that Facebook fix this soon.

Automatically sharing to a Page:

Many people would like a Page to be automatically updated when they post to their blog.  

I've heard lots of people saying that this can be done, and talking about doing it via RSS feeds etc - but personally I've not succeeded in making this work reliably.   For one of my pages that has quite a few fans, it worked occasionally - and it was a bit annoying when I couldn't control the timing of the page update because the feed seemed to be delayed.

Have you found a method that works every time?

Related Articles:

Adding Facebook's Share button to your blog

Putting a badge for a Facebook page into your blog

Putting a badge for your personal Facebook account into your blog

Tools for linking Blogger and the social media

Putting "follow me on Twitter" into your blog

Why RSS matters to bloggers

Making an email sign-up option for your blog


Post a Comment

Home - About - Order - Testimonial
Copyright © 2010 Tips Blogging All Rights Reserved.