Google Search has a penalty if you don't have "enough" content above the fold

Google search have changed their search-formula:   sites with "not enough" content above the fold won't rank as high in search results as they did before - effective from the next time the blog is crawled.

So be careful about just what gadgets you put above your blog's header:  it may not be such a good idea if you rely on search for a lot of your blog visitors.

(Yes there is a certain irony that Blogger-HAT's Followers gadget is up there at the moment - but it's a short-term experiment to see how much difference it makes to my follower numbers.   So far, one week has seen a 10% increase!)


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