Sharing Google Analytics reports with other people

Google Analytics has added a Share button to

  • Custom Reports: (Actions menu on the table that lists your reports)
  • The dashboard: (top-left corner)
  • Advanced Segments: (Admin tab > Advanced Segments)

This a way to let you share reports etc that you've designed:  it works by giving you an  URL that you can email or publish in a blog-post.

When someone clicks on this URL, they go into Analytics, and a custom report - which is just like yours at the time you clicked Share and created the URL - is added to their own dashboard.

Effectively, what the other person sees is:

  • your report structure
  • showing their data

Analytics is hugely powerful, with far more features than your average blogger needs. Some blogger-helpers don't recommend it, just because it's so large (a bit like using Microsoft Word to edit a text file).

But it has a number of advantages over Blogger's built in Stats (including counts not being reset to zero every time that you edit and publish a post with an updated date/time - which is the way I give one of my blogs a home page).

It seems to me that this share-your-analytics-design feature opens up a large opportunity for people who really understand how Analytics works to help the rest of us find actionable information about what's happening on our blogs.   Do you know any Analytics gurus worth following?


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